The amount depends on your typing speed, but we speed up typing by as much as 600%! Speed up typing, but retain a natural feel: make sure you can see individual letters as they're typed. Speed up the mundaneĪllow space to reveal your colorful storyline, but don't let sluggish typing speeds and clunky transitions dullen the GIF's impact. The editing stage is an opportunity to shave away precious kilobytes. Remember, every single frame adds to a GIF's file size. Only keep the absolutely necessaryĮdit out unnecessary screens, cursors, transitions, appearances by other apps, and anything else that doesn’t add to the storyline. We edit our GIFs in Adobe Premiere: it's robust, reliable, and deservedly popular. Now, the careful process of sculpting begins. On iPhone, it overrides status bars - replacing them with consistent time and an always-full battery! 4. On desktop, you can record with multiple cameras, microphones, and screens. Use ScreenFlow to record the GIF for both desktop and mobile apps. This ensures your GIF is clean and focused. When preparing to record GIFs on mobile, turn off all extraneous keyboard features like predictive text and character preview. With a few keystrokes, you can lock position and size: your app won't shift between recordings, and you won't have to align takes when combining raw footage. When preparing to record GIFs of your desktop application, use Keyboard Maestro to maintain consistency. You must be familiar with every interaction, so click through buttons and type out your lines - this ensures you will tap them typo-free during the recording. They also minimize post-production efforts. Thorough rehearsals reduce the likelihood of repeat recordings. This minimizes distractions and keeps viewers glued to the GIF. Make sure every step works exactly as intended, and that the flow reveals only what is absolutely necessary. Meet our cast: Nicole, Allie, Noel, Amelia, Miles, and Jeanine! Do a dress rehearsal They come complete with profile photos, thanks to stock images and AI wizardry.
At Superhuman, we built a few characters for our GIFs. Test accounts distract from the illusion of real-life use cases - it's hard to relate to a user called "Test-Mary-1"! Real data is messy and may reveal sensitive company info. To tell the perfect product story, create new accounts.
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Just like on a movie set, the actors need to be fully prepared and every prop must be carefully positioned. This keeps your GIF short and your message clear. As you write and rewrite, search for every opportunity to condense your copy. Your copy should resemble real-life interactions - so read copy aloud, to weed out unnatural phrases and awkward transitions. Refine your story until it is engaging and ultra concise. Instead, we chose something relatable but fun: a surprise virtual birthday celebration… When we announced Zoom and Google Meet integrations, we could have used a customer call or team sync in our GIF. Your product GIF should spark imaginations: how will people use it in their everyday lives? Your feature is only as remarkable as the problem it solves or the benefit it provides. Write your scriptįirst, you must create a delightful storyline. In this post, we share our 5-step guide for designing remarkable product GIFs… 1. They also bring life to our blog, product changelog, and social media channels.īut how do you make product GIFs that are literally remarkable - so good that people will share them? How do you keep the file size shareably small, but still portray functionality in a way that is crisp, detailed, and effortlessly smooth? GIFs convey the speed and design of Superhuman. ⚡ Add Zoom and Google Meet links instantly - or include them by default /MI1k78yi9z- Superhuman May 5, 2021 ⚡ Create calendar events straight from your inbox The fastest way to calendar just got faster! 🙌 They show quick-fire email interactions to illustrate our latest features, from calendar integrations to hyperlinks on mobile. That's why feature announcements at Superhuman - the fastest email experience ever made - are always accompanied by product GIFs. And a whopping 91% of people prefer interactive and visual content over static, text-based media. GIFs can show exactly how features work, and how they improve the product experience. That's because GIFs epitomize the golden rule: show, don't tell! That's where animated GIFs come in… GIFs are the special sauce for feature releasesĪ picture is worth a thousand words. But you only have the briefest of moments to shine. You want to demonstrate how features work, and inspire users to try them out. When showcasing your product, every millisecond counts.
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